Despite gaining constant and stable attention from a global audience, esports tournaments defend the right to be called a sport in the traditional sense. Some experts may need help understanding the problem, but it has significant consequences for esports supporters. Similar studies show, for example, that representatives of authoritative sports organizations may not include esports in the list of traditional disciplines.
Thus, YouGov plc, a British international company engaged in market research and data analysis on the Internet, surveyed the attitude to this discipline.
Consumers of esports content in 17 international markets took part in the survey, and they answered whether they consider esports (competition in video games) to be a real sport. According to the results, only one in five (20%) market respondents consider it a real sport. A larger share of them (65%) disagree, while 16% are unsure.
Another survey conclusion is that different age groups have the opposite perception of this sport. Yes, young users (18-24) treat eSports as another sport. People from the older age category, namely 55+, are less likely to agree with this statement.
It is worth remarking on the geographical factor. For example, there are many fans of this sport in the UAE, where 48% of respondents consider esports a real sport. It also confirms the intention to build an island for esports tournaments of various levels.
BETER Esports shows the power of top esports content
Creating and popularizing high-quality esports content that meets a modern audience’s requirements can help avoid such ignorance. An example is the BETER brand, in particular, the product vertical — BETER Esports. ESportsBattle is the largest esports platform with premium esports content. It is a product of BETER Esports, which provides comprehensive esports services and fast events. The brand covers 35,000+ efootball, ebasketball, ehockey, CS2, and virtual football events per month.
Various conferences and events provide significant support for the development of esports. A thematic event in the iGaming field that reaches a huge global audience is coming soon.
The upcoming gaming and sports betting exhibition will be held from 24 to 26 September 2024 in Feira Internacional de Lisboa, Lisbon, SBC Summit Lisbon. iGaming leaders may meet the BETER team at this powerful event to learn more about the brand’s products.