Last Saturday (06), in an interview with the Belgian newspaper La Dèrniere Heure, Christian Prudhomme, director of the Tour de France, shared his opinion when discussing the launch of documentary series that cover the competition. The businessman stated that he has high expectations for the continuation of the cinematographic work.
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Asked about the work “Tour de France: Unchained”, with the first season being launched last year and the second about to debut in mid-2024, the businessman reported that the program gives the public and viewers the opportunity to get to know the sports category and, mainly, athletes who are involved in competitions.
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“A lot of people discovered that cycling is a team sport and, speaking personally, I discovered what Jasper Philipsen is like as a person. This complementarity is important and allows us to open up to a younger audience. The fact that we have also launched the Tour de France Femmes is also part of the search for new spectators”, said Christian Prudhomme.
Apparently, the cinematographic work has managed to reach a new audience, in addition to maintaining its popularity as it used to. According to information released by the businessman, viewers of the competitions have been changing with around 54% being women and the other half reaching a population between 15 and 24 years old.
This year’s Tour de France will take place from June 29th to July 21st with routes starting in Italy with routes from Florence to Rimini, Cesenatico to Bologna and Piacenza to Turin. The race will feature summit finishes such as Pla d’Adet, Plateau de Beille, Superdévoluy, Isola 2000 and Col de la Couillole, and will reach a greater mileage than the other competitions at 3,800 km.