Last Monday (24th), through her official website, Beyoncé surprised all her fans and followers by releasing her newest perfume “eau de parfum”. The definitive name has not yet been published, however, only the price is available equivalent to US$160 dollars, the unit.
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The information available on the website states that the singer’s new venture has “a harmonious blend of clementine, golden honey and golden amber”, elements that were specifically chosen by the artist. Previously, Heat, Pulse and Rise fragrances were the first products that Beyoncé released to the market and were priced below the new release.
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Currently, her newest world tour “Renaissance World Tour” is supported by the jewelry brand Tiffany & Co, in which in recent months, they announced the partnership making official the official representation. The singer and the brand had already worked together on a “Lose Yourself in Love” campaign in 2012. Last year, shortly after the release of her new album “Renaissance – Act I”, Beyoncé released a video, with one of her songs, on social networks, reinforcing the partnership between the two.