Recently, Beyoncé debuted her newest world tour “Renaissance World Tour” after seven years away from the stage. And last Friday (12), through social networks, the singer and the jewelry brand Tiffany & Co announced the partnership making the official representation.
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“We are proud to announce that Tiffany & Co. is the official jewelry store of the RENAISSANCE WORLD TOUR, by the ambassador of Casa Beyoncé. The star kicked off her tour wearing a Tiffany & Co headphone. personalized in platinum with 4.5 carats of diamonds, created in partnership with 64 audio”, he revealed to the publication on social networks.
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The singer and the brand had already worked together on a “Lose Yourself in Love” campaign in 2012. Last year, shortly after the release of her new album “Renaissance – Act I”, Beyoncé released a video, with one of her songs , on social media, reinforcing the partnership between the two.
“We are seizing the opportunity for an icon to use our icons. She is the best. She embodies the ultimate modern woman, which makes her the perfect representative of our values” said Alexandre Arnault, Vice President of Tiffany & Co.