Swedish pop singer Tove Lo has released today (03) her first single from the new album Pretty Swede. “No one dies from love” was released along with a clip, and was made independently through mtheory, in partnership with Ludvig Söderberg. The video was filmed in Mexico City, and was directed by the Brazilian duo Alaska.
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In an interview with Variety, Tove Lo explained that the essence of the new song comes from when a long-term relationship ends suddenly, and how memories are compromised in the face of it. She stated that she has a lot of freedom with her new record company, and that it has been fun working with them.
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Tove Lo is about to tour the USA and will be participating in several festivals. The pop singer has four albums and many golden musical partnerships. “This is the perfect way to put exactly what I want”, stated.