Since the presale of tickets for “Taylor Swift: The Eras Tour” was announced this Thursday (31), the film has already surpassed $26 million in presale tickets at AMC Theatres.
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It set a single-day ticket sale record for AMC, easily surpassing the record set by Spider-Man: No Way Home. The movie that reunited Tom Holland, Andrew Garfield and Tobey Maguire’s Spider-Men had the best pre-sale day in AMC history with $16.9 million.
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The number shows why US movie executives have described the ticket hunt as equivalent “to a Marvel movie.” The success was so great that The Exorcist: The Devotee, which would open on October 13, the same date as Taylor Swift’s film, advanced its release date by a week.
This isn’t the first time a Taylor Swift concert has been taped. In 2018, the singer released the tour film “Taylor Swift: Reputation Stadium Tour” for Netflix, streaming that also has a documentary about her life, Miss Americana. In 2020, the singer also released the acoustic recording Taylor Swift – Folklore: Sessions at Long Pond Studio for Disney +.