Kevin Durant has just signed a new contract with Nike, the renowned sportswear and apparel giant. Although its partnership with the brand dates back to 2007, this contract was renewed for life. In doing so, Durant joins an elite selection of NBA athletes who also have similar ties to the company, such as Michael Jordan and LeBron James.
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Over the years, Durant and Nike have collaborated to release 15 distinct sneaker models. The goal is to continue innovating and introducing new designs to maintain solid sales performance. In addition to its contribution to the world of sports fashion, the partnership goes further, with Nike being an active partner with the Durant Family Foundation. Together, they participated in building basketball courts in communities around the world.
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The long-awaited 16th edition of Durant’s signature sneakers is set to be released soon, as previously announced by the player himself. With the newly signed lifetime contract, fans can expect not only new footwear, but also an apparel line and philanthropic and community initiatives focused on grassroots basketball in the United States.
While financial details of the new deal have not been released, Durant’s previous contract with Nike, signed in 2014, was valued at a staggering $300 million. Expressing his satisfaction with the lifetime commitment, Durant highlighted the importance of the partnership with Nike, acknowledging that it exceeded his expectations. The Suns star revealed his excitement for the future and expressed gratitude for being part of such a successful collaboration. “We’ve done incredible work creatively and philanthropically. We’ve traveled the world together and built a business that will last forever. I’m excited about the future and honored to be in rare company with this deal.”