Actress Alexa Demie, best known for her role as Maddy Perez in Euphoria, decided to cut ties with the balenciaga brand. This came after the brand generated controversy by publishing campaigns with ‘easter eggs’ about child abuse, and on controversial topics.
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In the campaign, children appeared holding inappropriate teddy bears, and generated nuisance in the public. Some personalities, such as Kim Kardashian, have spoken out about the case. The Euphoria actress has stopped following the brand’s official accounts, and wants to disassociate her name with the brand name.
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Since the scandal, countless personalities have decided to get out of the brand. According to Kim Kardashian, the campaign is disgusting, and against all its ways of thinking. For now Kim has not fully cut ties with the brand, but has stated that she has been reevaluating her partnership. Recently, Balenciaga’s creative director, Demna, went public to sincerely apologize for what happened.
